April 22, 2008 - We knew Candace Parker was a superstar before her great performance in this year’s NCAA Women’s Final Four Tournament, leading the Tennessee Lady Vols to their eighth (and second consecutive) championship.
We knew the moment she started dunking rocks in high school and during college games that she was destined to shine in the WNBA. Earlier this month, she was the first overall pick in the WNBA draft, going to the Los Angeles Sparks.
Now, a week into her pro career, the endorsements are coming through. Gatorade was the first to sign Parker, who is also a member of the U.S. Olympic team, to an endorsement deal.
“It’s only fitting for me to announce Gatorade as my first partner as I begin my professional basketball career because they have been part of my life since the day I first picked up a basketball,” said Parker. “It still means a lot to me that in high school I was honored as a two-time Gatorade High School Basketball Player of the Year and as a college athlete at the University of Tennessee, Gatorade was always on the sidelines.”
Candace has also signed an endorsement deal with adidas, who was battling with Nike to grab the budding superstar. Young girls relate to her and someday may be able to lace up a pair of Parker basketball shoes. We’re sure these deals are just the first of many so stay tuned!
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