October 9, 2008 - Calling all Hollywood hipsters.
You’ve probably noticed an increase in temporary retail installations, from gallery-like shopping spaces with one-off exhibitions to mobile units bringing innercity-chic to suburban areas. If new products can come and go, why can’t the stores that display them do the same? Here’s a couple of spaces that have recently popped up in LA.
Nike Sportswear@ The Montalbán
Nike has set up camp at the historic Montalbán Theater in the heart of Hollywood offering a temporary retail experience for consumers in the market for select Nike Sportswear apparel and footwear; there’s even a NIKEiD studio in the balcony!
True to its legacy as the oldest functioning theatre in Hollywood, Nike Sportswear at the Montalbán will host film screenings every Tuesday night. Exclusive studio pre-releases, Nike commissioned short films, documentaries and international film festival faves are screened free for the public.
Nike has also partnered with local artists and public school art programs, offering workshops and a design series for kids. Scheduled through the end of October, Nike’s presence at The Montalbán has received an overwhelmingly positive response thus far and is certainly worth a “pop-by.”
Quiksilver Site LA
In conjunction with the launch of a new women’s collection, the Huntington Beach-based extreme sports label Quicksilver has commissioned six creative women to take up temporary “residence” in a branded multi-purpose space featuring communal work stations and exhibition/event space in LA’s Silverlake neighborhood.
Over the course of the next year, Quiksilver is sponsoring the residents’ respective pursuits by providing them with valuable resources and tools pertaining to their interests, as well as the ultimate career-builder, major exposure.
The residents, including a fashion blogger, singer/songwriter, architect-in-training and a bicycle safety activist, are working on individual projects in the communal environment, which is also home to a series of events, performances and educational forums open to the public.
Much like brands that sponsor major athletes to perform better, Quicksilver aims to sponsor the cultivation of this creative community. There are lots of cool events taking place so be sure to check it out.

A few years ago at Christmas, my sister asked for a 
Besides the Messenger Bag, I also loved the Haymaker II Vest in Azalea (top, left), which is going on my Christmas List. You should also check out the Commotion Jacket (if you have to deal with cold winters but hate bulky coats) or this outfit: the Cobra Cross-Bank Tank with the Nimble Knicker in Raisin (left) for your next yoga class or trip to the mall. Check it all out for yourself at 








