November 20, 2008 - The 30-second spot is called “Dunk.”
Starring in the new spot is Sparks forward Candace Parker — of NCAA title, Olympic gold medal, WNBA rookie of the year and MVP all-in-one-year fame.
Thirty seconds, and with that, Parker joins what is mostly an athletic boys club whose members include ESPN “SportsCenter” anchors, well-known athletes and a furry, fruity collection of college mascots tapped to do the wickedly hilarious, always memorable “SportsCenter” promo spots.
There have been 325 spots since 1995 in what has been a wildly successful advertising series. Of that, only a handful have featured women athletes: Olympics gymnastics medalists Mary Lou Retton and Kerri Strug; college and pro basketball stars Sue Bird and Diana Taurasi; tennis pro Maria Sharapova; and Hall of Fame coach Pat Summitt among them.
The premise of Parker’s spot is that she is in the “SportsCenter” offices, an unassuming female who can dunk a basketball amid a bunch of male sports anchors like Stuart Scott, Brian Kenny, Jay Harris, Scott Van Pelt and Neil Everett who are wannabe slammers.
One of the hippest, funniest and most imitated ad campaigns of the last decade, the long-running “This is SportsCenter” ad campaign portrays the ESPN offices as a playground full of athletes, mascots and other characters rather than a dull newsroom. The mockumentary-style spots perfectly blend sports and pop culture while featuring the good-humored and always deadpan anchors of the show.
We’re laughing just thinking about the new batch of ads and can’t wait to see Parker in action. Until then, here’s another of our favorite spots -this one features figure skater Michelle Kwan.









