The holidays are a time to reflect on the bounty of nature and, more importantly, pig out with family and friends. For many athletes, the holidays are also a time to compete in a special tournament or competition. Whether soccer, basketball, running or some other sport, you want to enjoy the great spread, especially the desserts, without giving up your game. What’s a player to do? (more…)
Why Drinking Water is the Way to Go
When it’s hot outside and you’ve been sweating, you get thirsty. Why? Thirst is a sign of dehydration. It means your body needs water. (more…)
It is not the first drink on the market that promises to boost your metabolism and burn calories. Enviga is, however, the first that promises to do the above with the marketing and distribution muscle of Coca-Cola and Nestle behind it.
The new drink, which comes through Beverage Partners Worldwide (a joint venture between Coca-Cola and Nestle), will be marketed as a “negative-calorie” beverage.
Jason Warner, group marketing director for Beverage Partners Worldwide Americas, told Ad Age, “There’s calorie, low-calorie, zero-calorie, and now we offer consumers negative-calorie products.”
According to Rhona Applebaum, chief scientist for Coca-Cola, consumers who drink three cans a day of Enviga will burn a net average of 60 to 100 calories. (more…)
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